If you’re an agency or freelance publicist who represents baby and mom brands, this one is for you. Mila & Jo Media is offering niche content and consulting services within this unique industry.
See below—and please get in touch if you want to further explore these opportunities to help your agency and your client soar.
Email me: lindsay@milaandjomedia.com
Content Services
Thought Leadership Ghostwriting & Press Releases
By harnessing the power of thought leadership, brands can position themselves as industry authorities, fostering a deeper connection with their target audience. Through a strategic blend of storytelling and expert insights, the thought leadership writing service crafts articles that not only resonate with the readership but also underscore the company's unwavering commitment to parenting and motherhood.
Our team is composed of professionally-trained journalists with 15+ years of experience in the media industry, giving us a unique perspective on what it takes to get published and noticed.
By leveraging the unique perspectives and experiences of key figures within the organization, brands can effectively communicate their values and dedication to addressing the nuanced needs of their audience.
This approach not only enhances brand visibility within the motherhood media landscape but also establishes the company as a reliable source of valuable information, solidifying its position as an industry leader in the realms of parenting and mothering.
Coaching & Consulting Services
How to Pitch Motherhood Brands: 1:1 with Lindsay & Jenn
In these personalized 1:1 sessions, publicists have the unique opportunity to engage directly with both Lindsay and Jenn, gaining insights from their extensive experience in media and journalism. The sessions focus on equipping publicists with the skills and strategies needed to effectively tap into the motherhood market, a niche that presents both unique challenges and unparalleled opportunities.
During these coaching sessions, we will delve into the art of crafting pitches specifically designed for the motherhood demographic, recognizing it as a pivotal and transformative life stage.
Lindsay and Jenn share their expertise and experience in both journalism and in parenting to help publicists tailor messaging to resonate with mothers. We will provide invaluable tips on communication and storytelling that can make a pitch stand out and break through the competition, ensuring clients and products receive the attention they deserve in the competitive landscape.
This coaching service serves as a comprehensive and strategic resource for publicists aiming to elevate their approach and succeed in connecting with the dynamic and influential motherhood market.
This session includes:
One 45-minute Zoom call with up to three people to review materials, discuss strategies and answer all questions.
Personalized and thoughtful presentation with tailored solutions.
Review of three current press materials for up to three clients.
Customized & Tailored PR Workshop
This interactive workshop goes beyond traditional presentations, offering hands-on guidance and real-time feedback to publicists, agency owners, and brands. Lindsay and Jenn share their wealth of knowledge, providing practical solutions to the challenges specific to the targeted motherhood media market.
By offering this workshop to your agency or company, you can expect to leave with a deeper understanding of effective communication strategies, storytelling techniques, and impactful pitches that resonate with you or your client’s target audience. The workshop provides a comprehensive guide to understanding and adapting to the changing dynamics of media consumption related to pregnancy, fertility, postpartum, and parenting.
How we talk about motherhood has changed dramatically in the past ten years—and the old strategies aren’t effective. Participants will have the invaluable opportunity to gain insights from seasoned journalists who have successfully navigated the ever-evolving landscape of motherhood media.
The workshop presented by Mila & Jo Media promises to be a transformative experience, empowering professionals to thrive in a landscape that continues to evolve.
This workshop includes:
Three-hour workshop includes breakout sessions, real-time editing feedback and guidance, brainstorming sessions, and more.
Up to 20 attendees.
Editorial Calendar with key pitching dates and topics, based on brainstorming and workshop feedback.
Confidential and anonymous feedback from employees to help improve retention and manager relationships.
Can be in-person* or virtual. (*If in person, travel fees are required.)
Mom Focus Groups
This is a strategic solution for clients looking to gain invaluable insights into the minds and preferences of mothers, offering a targeted approach to market research. This highly specialized service caters to clients seeking to break into a new market within the vast landscape of motherhood or those struggling to effectively reach their desired demographic.
Ideal for those uncertain about the resonance of their product with mothers, we curate a select group of mothers tailored to the client's needs. By putting the client's service, brand or goal directly in front of potential customers, this service offers a unique opportunity for direct interaction and feedback.
Following the focused engagement, clients receive a comprehensive feedback report that serves as a roadmap for enhancement and growth. The report outlines not only the positives but also identifies areas for improvement and growth, offering actionable insights derived directly from the targeted focus group.
This provides clients with a nuanced understanding of their target audience's preferences, allowing for strategic adjustments to marketing strategies, product development, or brand positioning.
In a market where reaching and understanding the diverse demographic of mothers is crucial, this service stands as a key tool for clients aiming to make informed decisions and establish meaningful connections with their audience.